Ever notice that anything new in marketing seems to be a cure-all? That everything else is… dead? I’m tired of reading that blogging is dead. TV is dead. Print is dead. Newspaper is dead. Radio? Dead and buried.
None of these marketing avenues are dead. It’s true that there has been a shift away from traditional areas of marketing. It’s true that the consumer no longer has to sit there and take it when horrible creative is shoved down their throats. It’s true that there are more ways to be entertained than ever before (and by the way, make sure you go outside every once in a while and leave the tech stuff at home. It’s good for you, clears your head).
And that’s the key: there are more ways to reach your audience than ever before. Isn’t that awesome? And not only that, but in some of those ways (I’m talking to you, social media. So sit up straight and pay attention) your audience ASKS for you to talk to them. And they want to interact with you! All they ask of you is that they respect them and don’t try to B.S. them. Amazing.
So are all those other media avenues truly dead? I don’t think so. Just as I don’t think that social media is the cure for everything that ails a brand. It’s another way to talk to your customers. Another avenue that should be considered and tested for validity.
What do you think? Is social media that answer to everything? Or is it a wake-up call to not be complacent? To truly do our jobs as marketers and review all choices and not just go for the easy fix, the one that worked before?