When The Abbey came to Marketing28, it was a gem waiting to be found by the public. You see, many years ago it started as a religious supply store. And while that is certainly still part of their business, they have also grown into a delightful coffee and sandwich shop that also sells many wonderful fair trade items and local artists’ works.
And this was the problem. Most people still thought of The Abbey as what it once was, not where it has been for the last few years.
So The Abbey decided it was time to put a more consolidated effort behind its marketing, to dip their toes in the water. A few months later, they have a website with total control over all content, including a calendar of events. Copy is optimized for organic search. They have a library of photos to draw from.
They have ads to run in their local newspaper, ones that reflect the friendly vibe of the staff and the space.
The one thing The Abbey was already doing was running extremely small space ads in a very busy regional section of their local newspaper. Here’s what the page looks like:
With the help of Marketing28, they’re making the most out of that space by not making their ads overly busy. (A side note to all the other advertisers in that section: More is not always the best way to stuff your message into your ads. We can help. Call us) My favorite ad in this series is the one about a cup of joe. Go ahead, take a look.
Sales are up, and there is a clearer understanding of what The Abbey is all about. There’s still more work to be done, but we’re off to a good start. So next time you’re in Belleville, stop by. The folks at The Abbey will make you feel welcome. Tell ‘em Marketing28 sent you.