As I was going through my office, cleaning out a few boxes, I came across this quote. I wish I knew who said it. It’s obviously from a conference or speaker series I went to, but I apologize for not having the attribution. Right now it is a scribble on a tiny notepad, surrounded by doodles and other phrases of inspiration.
But it’s too good to not share: “Advertising isn’t changing. Bad advertising is changing. Good advertising is being human, having a heart.”
You may not be familiar with the name Servco, but they’ve been around for over 60 years and are a third-generation family-owned business that designs, builds, and installs quality commercial foodservice facilities– for schools, hospitals, casinos, corporate office and more across the country.
While their work has a fairly high profile, their marketing and branding were practically non-existent. And they knew that it was time to change that. We started with their logo. While a bit dated, it also had some recognition, so an update was in order.
Then it was time to address their fleet of trucks and vans.
Next on the list? Brochures, stationery, and establishing a web presence so their marketing reflects their place in the industry: a leader. Tasty stuff.
OK, so this is the second time I’m writing this. The first time sounded like it was written by an account exec from some third-tier agency who needed to make sure he/she covered all the objectives and details, tried to work in some ROI. It bored me to read it, so I’m not going to subject you to it.
This video that Marketing28 created for First United Presbyterian Church is intended to reach out to their neighbors who may be looking for a church. The actors are all church members who eagerly gave of their time, because they believe in the message. If only most company employees would feel the same way about the place they work. It would make for some awesome companies, don’t you think?
But most companies don’t have such a compelling mission: To feed the hungry.