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Ever Wonder How A Tap Handle Comes Into Being?

In the case of the Urban Chestnut Brewing tap handles, it all started with a marker sketch based on brainstorming sessions and input from UCBC co-founder David Wolfe. Marketing28 then created rough black and white schematic drawings to share with David Pepper of Firkin Taphandles, the company that would ultimately be producing the tap handles.

We then moved on to tighter drawings indicating color, proportions, and suggestions for construction. Firkin Taphandles came up with the idea to use reclaimed chestnut planks salvaged from 18th and 19th century tobacco and dairy farms, giving each handle unique character, and an interesting backstory.

You can see the progression from sketch to finished tap handle below. We are happy to partner with Urban Chestnut on this, and many other interesting projects.

Need help with your marketing challenge? We’re up to the task. Call Dan O’Saben and Marketing28 to see how we can help you.

urban_chestnut_tap_handles

Published Mar 30, 2011    Uncategorized



“Create The Best Law Site In Illinois”

That was the one request from the Gavin Law Firm when Marketing28 started working with them. Did we succeed? Well, being humble Midwesterners it’s hard to say, so we’ll let you be the judge. It is safe to say that the new site is a VAST improvement over the old templated one, though.

We started with the premise that a law firm can be a scary place for the average individual, and it’s not something most people look for until there is an actual need. How could we help them realize the Gavin Law Firm was a place where they would be treated with respect and compassion during what could be an emotionally trying time?

Gone were small images of institutional buildings, minuscule paragraphs of type, and counter-intuitive navigation.

Instead, we open with a quote directly from Bill Gavin (along with, of course, a call-to-action) telling us why the firm practices law: “to help people put their lives back together.” That, along with new photography of Mr. Gavin, allows a person to get a sense of who they will be dealing with if they place a call.

Each key practice area has a custom video with Mr. Gavin talking about the issues a person could be facing, with the reassurance that they will get the understanding and help they need.

Through the process we also decided that it was time for a new logo, stationery, and a more robust search engine marketing campaign.

gavin_law_before_after2The “best law site in Illinois?” Could be. We know traffic is up, and so are calls to the firm.

Would you like to improve your marketing materials, and have the best ____ in your industry? Contact Dan O’Saben at Marketing28, we’re sure we can help.

Published Mar 8, 2011    Website