About Marketing28

Marketing28 is an advertising/marketing firm that brings large agency experience without the large-agency overhead. By working with the right people, when needed, clients don’t pay for services and people they don’t need.

Founder Dan O’Saben has over 20 years of experience in the field, working with clients that cover the whole spectrum of size, from the smallest local company to international industry leaders. No matter what your company’s size, Dan realizes that you are looking for the best solution possible, and need to capture your audience’s imagination.

In the fragmented communication world we live in, Marketing28 is dedicated to finding these right solutions, no matter what the media. Interactive and social media, more traditional avenues like print, radio, and TV, are a few examples of our capabilities. Learn more about how we can help you. Contact Dan O’Saben now.

So, if Marketing28 is all about making sure the right people are working on your business when needed, you may be asking yourself who those ‘right people’ are. Here are just a few of the talented professionals that collaborate with us on a regular basis:

Jeff Ryals
Brand Strategy and Content Specialist

For about 20 years, Jeff has been helping small companies become larger and large companies become more competitive. He’s worked in industries as varied as health care, outdoor products, telecommunications, music, and education — to name a few.

He digs digging into new fields and learning a whole lot about new companies. But what he really enjoys doing is finding the answers to questions you don’t even know you have yet.

Plus, he’s a dog person, which should be testament enough as to the sterling nature of his character.

Caroline Haley
Senior Designer

Caroline is a seasoned designer based in Oakland, CA with a broad skill set ranging from basic identity work to full scale branding and rebranding. She has a solid portfolio of logos, business papers, package design, signage, promotional materials, marketing collateral materials, web, and advertising (print, outdoor, broadcast, etc). Caroline has also designed templates and presentations, tradeshow graphics, special event invitations and materials, as well as other non-traditional communication projects.

Paul Buescher
Senior Programmer & Developer

Paul Buescher has sixteen years’ experience as a professional Information Technology Director, Internet Application Interface Programmer and Developer. He has served as a Project Coordinator specializing in creating dynamic, database driven, web-based solutions for business and for the last four years has acted as an independent consultant and web application developer for a multitude of clients and projects, working closely with Marketing28 to provide their clients with the best solutions for their businesses.

Paul has developed, led and completed more than 100 web projects and 
applications successfully, many of which are currently in use by fortune 500 companies.  He has created a custom, web-based Content Management System for client websites, has been a primary developer for the BASE System Software used in digital asset management which is being utilized by Hewlett-Packard, American Airlines Vacation Books, NASCAR, YMCA and the United Grocery Store chain. Paul has completed projects for other major corporations such as Archer Daniels Midland Company, Energizer, Clark Oil/Clark Marketing and Refining and has led a major programming project the for Harris County Sheriff’s Office in Houston, TX, the third largest sheriff’s office in the nation. He is an expert in subscription-based applications, digital asset management, content management, e-commerce, ASP, VBScript, JavaScript, XML and HTML but is always expanding his knowledge base.

Mark A. Heinz
Senior Programmer

The creative impulse drives nearly everything Mark does in his life. Early on it manifested itself in music, and for many years he was the drummer in a popular touring band. When the band needed a website, he decided to build it himself and thus he began channeling his creativity into nonmusical endeavors as well.

He’s since moved full time into Web 2.0 solutions, software development, and marketing. Mark has worked with businesses of all sizes and in diverse fields. He is skilled in PHP, MySQL, CSS, HTML, and is proficient in custom WordPress and Tumblr theme development.

Mark still plays the drums (and quite well- Dan), although perhaps not as often as he would like.