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O’Neil Building Systems Looks To Marketing28 To Build New Site.

O’Neil knows how to build just about any post-frame building (commonly referred to as ‘pole barns’) you can imagine. But building a site with a robust CMS and SEO-friendly copy is a horse of a different color.

So O’Neil teamed up with Marketing28 to produce a new site, one that will let them add photos of projects as they are completed, and showcase their capabilities. While there are still some photos to be added to the ‘Portfolio’ section, we think it is a vast improvement over their old site, both in ease of O’Neil Building Systems use, and in aesthetics. Go ahead, take a look around. And remember, whatever your vision, O’Neil (and Marketing28) will help you realize it.

before_oneil

O'Neil's Old Site.

O'Neil's New Site.

O'Neil's New Site.

Published Aug 11, 2010    Website



St. Louis Gets A New Craft Brewery, And We Finally Get To Tell You About It!

Well, it may not seem like it based on the number of blog posts we’ve added in the last month or so, but we’ve been busier than a one-armed paper hanger.
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And one of the things Marketing28 has been working on for the last few months has been the launch of a new craft brewery in St. Louis, MO– a city that knows a thing or two about beer. It gives us great pleasure to introduce you to the Urban Chestnut Brewing Company, which will be opening later this year. We have helped with the logo and identity, and the web site. At least, that’s what we can share with you for now.

We look forward to sharing more in the near future: packaging, advertising, and whatever else we think up. Thanks to Urban Chestnut for being such great partners, and here’s to their success. Prost!

Published Aug 9, 2010    Uncategorized



Geometry Provides Inspiration For New Logo.

gates_blogimg_01Inspiration can come from many different places. Whether it’s a comment a friend casually makes at lunch that hits you like a bolt of lightning, or the result of long hours working past the obvious, it can strike when you least expect it. The trick is to be open to the possibilities that the universe throws at you.

Marketing28 didn’t have to go far to find the inspiration for the new Gates Manufacturing logo, though. Using the geometry of their tray make-up slats, we were able to create an elegant and appropriate mark. The only hold-over from their previous identity, the color red, is featured both in the logo and backgrounds of the stationery creating a strong family look.

Now that the new logo and stationery are up and out there, we’re looking forward to sharing the new website. Soon! Very soon!

Published May 28, 2010    Uncategorized



Marketing28 Launches New Web Site, Brochure, For Servco Equipment Company

We’ve already shared with you the new identity/logo and van graphics created for our Servco clients. And now we are happy to announce two more additions to their marketing arsenal: a new web site and brochure!
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Both the brochure and site highlight Servco’s dedication to creating the best commercial foodservice facilities possible, from design to installation. The brochure features tabbed pages to help the reader find the particular area he or she is interested in, and the site uses a custom CMS system so Servco can easily add case studies when new, notable projects are completed. Order up!servco_blogimg_01

Published May 4, 2010    Uncategorized



A Video For A Worthy Cause.


What is more important than helping children get their lives off to a good start? Especially when those children live in East St. Louis, one of the poorest areas in our country. This video was created for Uni-Pres Kindercottage to help as they went out to local churches and civic organizations to raise funds critical to keeping the daycare open and thriving.

Kindercottage has been around since 1965, but funding is more of an issue than it ever has been. It was an honor to help with this video. We hope it can do the good it is meant to do. If you want to donate, or sponsor a child, go to their site, call Miss Brenda and make a difference.

Thanks to Steve West and Woodland Media for their shooting and editorial skills, and Lisa Fishman for her moving copy.

Published Apr 28, 2010    Uncategorized



New Brochure Is Success At Medical Conference.

Marketing28 recently completed a new brochure for FastFlow by FormFast. The brochure, along with tradeshow graphics, and a completely new PowerPoint sales presentation, were all for FormFast’s appearance at the annual HIMSS show, a medical IT conference. We also had the pleasure of attending the conference, and the company was doing everything it could to keep up with the steady stream of folks stopping by the booth to talk. While we’ve been around the block long enough to know that it wasn’t all because of the great new graphics, and on-target messaging, we’re happy we could help! Here’s a small sampling of the brochure:

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Published Apr 28, 2010    Uncategorized



In Honor Of Tomorrow’s Record Store Day: The Adoring Heirs.

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Here’s a design created by Marketing28 for the band The Adoring Heirs, with artwork by Ben Borsos. It’s so fresh off the presses that the band is making some color copies and burning a limited number of CDs to sell during their appearance at Euclid Records, with a more formal production run occurring soon after.

It’s all part of Record Store Day, an event created to spotlight the dwindling number of independent record stores throughout the U.S. You can go to Dan O’Saben’s music blog Old Skool Review to see a run-down of stores and the bands that will be playing. Come on out! It’s a fun day, and independents need all the help (and love) they can get.

Published Apr 16, 2010    Uncategorized



Our First App, MileMarker1, Is Live.

milemarker1_smallWe mentioned before that we have been teaming up with another company developing iPhone apps, and we’re excited to tell you that Marketing28 and Develüpe have our first app in the iTunes store! MileMarker1 is a simple app that lets you keep track of your miles, whether for business or personal use. You can go here to learn more. And maybe you might want to think about making a small 99 cent purchase while you’re there…

Published Mar 25, 2010    Uncategorized



March Madness? More Like March Wisdom.

This is a re-posting from a blog that no longer is with us. It’s timeless enough to repeat, though.

when I was growing up, my father liked to cut out inspirational quotes and give them to me, or tell them to me as we rode in the car. Of course, I pretended to not listen, and only grumpily acknowledged these pithy sayings when prompted. “If you are not growing, you are dying” was one of the wiser ones, and “sometimes you eat the bear, sometimes he eats you” a little less so (but still true).

As I grew older and moved away, I would find clippings of articles sent to me via mail, with hand-written notes: “Dan-boy! So true! Does this apply to you? Love, Dad”. Or something to that effect. On one hand, I would think “Man, enough already!” But I always read them, and appreciated dad’s efforts. I don’t get as many of these notes any more. But my sons do, and they seem to do their best to pretend to ignore them just as I did. But I hope they are reading them and that some of the thoughts sink in.

So, just in time for March Madness, this one was sent to the boys. Yes, there was a hand-written note:

“Dear (boys),
John Wooden was a famous basketball coach at UCLA. His teams won several national titles. ‘Think’ about his ‘3′ points
Love, Grandpa “O”
March Madness
And there was John Wooden’s note, dated 4-11-89, written to someone named Tom. You can see the scan of it above, with the important points highlighted by, you guessed it, Grandpa O. I’ve typed it up for you to be able to read clearly. Sorry for no hand-written note to you, reader, but I do think the message is worth sharing.

Dear Tom,
Your words of commendation were very kind and deeply appreciated. Many thanks for taking the time to express yourself.

Yes, you are correct in your assessment that it would take more time than I have available to answer your philosophical questions in a meaningful way.

However, here is a brief comment on each:

1. There is no greater teacher than example. The leader must set a proper example if he expects the followers to reach their own level of competence.

2. No one can overachieve. There is no such thing as being able to do more than you are capable of doing. You can not reach perfection, but it IS a worthy goal for which to strive. Do not get concerned about what others do or over the things over which you have no control, but never cease to try to become the best that you are capable of becoming.

3. Forget winning as such and concentrate on your own improvement. Sometimes the other fellow is better, but you never lose when you have made the effort to do your best even when you are outscored.

Sincerely,
John Wooden

So there you go. I’m sure there will be another envelope in the mail sometime in the next few weeks with more wisdom. Frankly, I kind of look forward to them. And remember, you can’t soar with the eagles if you’re hanging with the turkeys.

Published Mar 10, 2010    Uncategorized



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