Air hawk is a division of California-based Danny Gray and creates innovative seat cushions that sit on top of motorcycle seats, allowing the rider to experience more comfort. The ultimate result is the ability to go on longer rides without fatigue.

Marketing28 was tasked with updating their packaging, making it easier for the warehouse to identify which seat fits which motorcycle brand/make/model without having a gazillion SKUs. They also wanted to take the step of showing these motorcycle seats actually on the bikes, something they had not done before.

After presenting initial designs we coordinated the photo shoot (with some really cool bikes, I have to say...) and assembled the final packaging. The warehouse has an easy-to-use system, and consumers have also remarked that it is easier to find the right seat for them.


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