Goop is a waterless hand cleaner that has been around for decades.It's also non-toxic. And since being invented people have been coming up with all kinds of ways to use it.

But did you know that there is a whole line of Groomer's Goop products designed just for pets?

Used by award-winning breeders for years, it was time to create a new brand for the product and start to sell directly to consumers. Goop's parent company turned to Marketing28 for a fresh look at all of their packaging, along with trade show graphics and sales materials. We're happy to report that industry tastemakers who had not paid attention to Groomer's Goop in the past are in talks to get the product in their stores and sales have been growing ever since the relaunch. 

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