Danny Gray, a motorcycle company based in Santa Ana, California, asked Marketing28 to help launch a new seat technology called IST.
IST stands for “Independent Suspension Technology” and was developed to allow each cheekbone (medically known as ischial tuberocities) to be independently supported, resulting in longer, more comfortable rides. As simple as it sounds, it’s really a revolutionary way to approach seat comfort.
Marketing28 started by developing the logo that uses the infinity symbol as a way to signify longer rides. Since there wasn't a huge Hollywood-style budget, we then created a sinple video to show riders how IST helps them, and how it is different from any other seat technology out there. Take a look at the print ad here. You also can see the video on our Vimeo page.
Does your company have a new product to promote? Contact Marketing28 today to see how we can work together for a successfully launch.